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Marketing management : a strategic approach with a global orientation /

Boyd, Harper W.

Marketing management : a strategic approach with a global orientation / Harper W. Boyd, Orville C. Walker, Jean-Claude Larreche. - 2nd ed. - Chicago : Irwin, c1995. - xvi, 555 p. : ill. ; 26 cm. - The Irwin series in marketing .

Includes index.

ISBN: 0256125767

Subjects--Topical Terms:
Marketing--Management

LC Class. No.: HF5415.13 / B69 1995

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