Marketing management : analysis, planning, implementation and control /
Kotler, Philip
Marketing management : analysis, planning, implementation and control / Philip Kotler. - 7th ed. - Englewood Cliffs, N. J. : Prentice Hall, c1991. - xxvi, 756 p. : ill. ; 28 cm.
Includes bibliographical references and index.
0135524806
Marketing--Management
HF5415.13 / K84 1991
Marketing management : analysis, planning, implementation and control / Philip Kotler. - 7th ed. - Englewood Cliffs, N. J. : Prentice Hall, c1991. - xxvi, 756 p. : ill. ; 28 cm.
Includes bibliographical references and index.
0135524806
Marketing--Management
HF5415.13 / K84 1991