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Developing, implementing, and managing an effective marketing plan /

Goetsch, Hal

Developing, implementing, and managing an effective marketing plan / Hal Goetsch. - Lincolnwood, Ill. : NTC Business Bocks, c1993. - xv, 249 p. : illustrations ; 24 cm

Includes bibliographical references.

Subjects--Topical Terms:
Marketing--Planning
Marketing--Management

LC Class. No.: HF5415.13 / G55 1993

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