Marketing research : an applied orientation /

Malhotra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd ed. - Upper Saddle River, N. J. : Prentice Hall, c1996. - xxxiii, 890. : ill. ; 26 cm.

Includes bibliographical references and index.


0131257331 hard bound


Marketing research
Marketing research--Methodology

HF5415.2 / M29 1996
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