Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd ed. - Upper Saddle River, N. J. : Prentice Hall, c1996. - xxxiii, 890. : ill. ; 26 cm.
Includes bibliographical references and index.
0131257331 hard bound
Marketing research
Marketing research--Methodology
HF5415.2 / M29 1996
Marketing research : an applied orientation / Naresh K. Malhotra. - 2nd ed. - Upper Saddle River, N. J. : Prentice Hall, c1996. - xxxiii, 890. : ill. ; 26 cm.
Includes bibliographical references and index.
0131257331 hard bound
Marketing research
Marketing research--Methodology
HF5415.2 / M29 1996