Business research methods /

Zikmund, William G.

Business research methods / William G. Zikmund. - 4th ed. - Forth Worth, Philadelphia : Harcourt Brace College Pub., c1994. - xxii, 776p. : ill. ; 24 cm.

Glossary : p. 738 - 751. Includes bibliographical references.

0030975859


Management--Research.
Business--Research.
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