Business research methods /
Zikmund, William G.
Business research methods / William G. Zikmund. - 4th ed. - Forth Worth, Philadelphia : Harcourt Brace College Pub., c1994. - xxii, 776p. : ill. ; 24 cm.
Glossary : p. 738 - 751. Includes bibliographical references.
0030975859
Management--Research.
Business--Research.
Business research methods / William G. Zikmund. - 4th ed. - Forth Worth, Philadelphia : Harcourt Brace College Pub., c1994. - xxii, 776p. : ill. ; 24 cm.
Glossary : p. 738 - 751. Includes bibliographical references.
0030975859
Management--Research.
Business--Research.