Business research methods /

Zikmund, William G.

Business research methods / William G. Zikmund. - 5th ed. - Fort Worth, Tex. : Dryden Press, c1997. - xxi, 829p. ; 24 cm.

Glossary : p. GL - 2 - GL-15. Includes index.

0030184320


Management--Research.
Business--Research.
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