Contemporary advertising /
Arens, William F.
Contemporary advertising / Williams F. Arens, Courtland L. Bovee. - 5th ed. - Ill. : IRWIN, c1994. - xxx, 573p. : col. ill. ; 28 cm.
Glossary : p. 22. Includes index.
025613412X
Advertising
HF5821 / Ar3 1994
Contemporary advertising / Williams F. Arens, Courtland L. Bovee. - 5th ed. - Ill. : IRWIN, c1994. - xxx, 573p. : col. ill. ; 28 cm.
Glossary : p. 22. Includes index.
025613412X
Advertising
HF5821 / Ar3 1994