Normal view MARC view ISBD view

How advertising works : the role of research /

How advertising works : the role of research / edited by John Philip Jones. - Thousand Oaks, Calif. : SAGE, c1998. - 358p. : ill. ; 23 cm.

Includes bibliographical references and index.

ISBN: 076191241X (pbk)

Subjects--Topical Terms:
Advertising
Advertising--Research

LC Class. No.: HF5823 / H83 1998

Print
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)