Effective advertising : understanding when, how and why advertising works /
Tellis, Gerard J.
Effective advertising : understanding when, how and why advertising works / Gerard J. Tellis. - Thousand Oaks, Calif. : Sage Pub., c2004. - 203p. : ill. ; 23 cm.
Includes bibliographical references and index.
0761922539 (paper)
Advertising
Consumers--Attitudes
HF5823 / T23 2004
Effective advertising : understanding when, how and why advertising works / Gerard J. Tellis. - Thousand Oaks, Calif. : Sage Pub., c2004. - 203p. : ill. ; 23 cm.
Includes bibliographical references and index.
0761922539 (paper)
Advertising
Consumers--Attitudes
HF5823 / T23 2004