Marketing research in a marketing environment /
Dillon, William R.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - 3rd ed. - Burr Ridge, Ill. : Irwin, c1994. - xxii, 760p. : ill. ; 24 cm. - The Irwin series in marketing .
Glossary : p. 730 - 746.
Includes bibliographical references and indexes.
0256105170
Marketing research
HF5415.2 / D58 1994
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - 3rd ed. - Burr Ridge, Ill. : Irwin, c1994. - xxii, 760p. : ill. ; 24 cm. - The Irwin series in marketing .
Glossary : p. 730 - 746.
Includes bibliographical references and indexes.
0256105170
Marketing research
HF5415.2 / D58 1994