Marketing research /

Aaker, David A.

Marketing research / David A. Aaker, Geoge S. Day. - 4th ed. - New York : John Wiley, c1990. - xiv, 739p. : ill. ; 24 cm.

Glossay : p. G-1 - G-14. Includes bibliographical references and index.

0471613517


Marketing research.
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