Marketing research /
Aaker, David A.
Marketing research / David A. Aaker, Geoge S. Day. - 4th ed. - New York : John Wiley, c1990. - xiv, 739p. : ill. ; 24 cm.
Glossay : p. G-1 - G-14. Includes bibliographical references and index.
0471613517
Marketing research.
Marketing research / David A. Aaker, Geoge S. Day. - 4th ed. - New York : John Wiley, c1990. - xiv, 739p. : ill. ; 24 cm.
Glossay : p. G-1 - G-14. Includes bibliographical references and index.
0471613517
Marketing research.