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Commodity advertising and promotion /

Commodity advertising and promotion / edited by Henry W. Kinnucan, Stanley R. Thompson and Hui-Shung Chang. - 1st ed. - Iowa : Iowa State University Press, c1992. - xvi, 392p. ; 24 cm.

References : p. 371 - 384.

Includes bibliographical references and index.

ISBN: 0813812976

Subjects--Topical Terms:
Advertising--Food

LC Class. No.: HF6161 / F616C73 1992

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