Marketing : principles and perspectives /
Bearden, William O.
Marketing : principles and perspectives / William O. Bearden. - Chicago : Irwin, c1995. - xlviii, 631 p. : col. ill. ; 2
Glossary : pp. 564-583.
025611319X
Marketing--United States
Marketing
United States
HF415.1 / B38 1995
Marketing : principles and perspectives / William O. Bearden. - Chicago : Irwin, c1995. - xlviii, 631 p. : col. ill. ; 2
Glossary : pp. 564-583.
025611319X
Marketing--United States
Marketing
United States
HF415.1 / B38 1995