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Advertising /

O'Guinn, Thomas C.

Advertising / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenick. - 6th ed. - Cincinnati, Ohio : South-Western College Pub., c2000. - xxxvii, 694p. : col. ill. ; 28 cm.

Glossary : p. 655 - 667.

Includes bibliographical references and indexes.

ISBN: 0324006616

Subjects--Topical Terms:
Advertising
Advertising media planning

LC Class. No.: HF5821 / Og9 2000

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