Marketing research in a marketing environment /

Dillon, William R.

Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - 2nd ed. - Homewood, Ill. : Irwin, c1990. - xxiv, 853p. : ill. ; 23 cm.

Glossary : p. 820 - 837. Includes bibliographies.

0256079773


Marketing research.
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