Marketing research in a marketing environment /
Dillon, William R.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - 2nd ed. - Homewood, Ill. : Irwin, c1990. - xxiv, 853p. : ill. ; 23 cm.
Glossary : p. 820 - 837. Includes bibliographies.
0256079773
Marketing research.
Marketing research in a marketing environment / William R. Dillon, Thomas J. Madden, Neil H. Firtle. - 2nd ed. - Homewood, Ill. : Irwin, c1990. - xxiv, 853p. : ill. ; 23 cm.
Glossary : p. 820 - 837. Includes bibliographies.
0256079773
Marketing research.