Contemporary marketing research /

McDaniel, Carl

Contemporary marketing research / Carl McDaniel, Jr., Roger Gates. - 3rd ed. - St. Paul, Minn. : West Pub., c1996. - xxxii, 783p. : col. ill. ; 26 cm.

Glossary : p. G1 - G10. Bibliography : p. E1 - E13. Includes index.

0314061223


Marketing research.
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