Contemporary marketing research /
McDaniel, Carl
Contemporary marketing research / Carl McDaniel, Jr., Roger Gates. - 3rd ed. - St. Paul, Minn. : West Pub., c1996. - xxxii, 783p. : col. ill. ; 26 cm.
Glossary : p. G1 - G10. Bibliography : p. E1 - E13. Includes index.
0314061223
Marketing research.
Contemporary marketing research / Carl McDaniel, Jr., Roger Gates. - 3rd ed. - St. Paul, Minn. : West Pub., c1996. - xxxii, 783p. : col. ill. ; 26 cm.
Glossary : p. G1 - G10. Bibliography : p. E1 - E13. Includes index.
0314061223
Marketing research.