Contemporary marketing research /
McDaniel, Carl, Jr.
Contemporary marketing research / McDaniel Roger Gates. - 4th ed. - Cincinnati, Ohio : South Western College Pub, c1999. - xxvi, 780p. : ill. ; 26 cm.
Glossary : p. G1 - G10. Incldes bibliographical references.
0324006039
Marketing research.
Contemporary marketing research / McDaniel Roger Gates. - 4th ed. - Cincinnati, Ohio : South Western College Pub, c1999. - xxvi, 780p. : ill. ; 26 cm.
Glossary : p. G1 - G10. Incldes bibliographical references.
0324006039
Marketing research.