Marketing research : an applied orientation /
Malhatra, Naresh K.
Marketing research : an applied orientation / Naresh K. Malhatra. - Englewood Cliffs, N. J. : Prentice Hall, c1993. - xxxv, 857 p. : ill. ; 25 cm.
Includes references and index.
0130099864
Marketing research.
Marketing research--Methodology.
Marketing research : an applied orientation / Naresh K. Malhatra. - Englewood Cliffs, N. J. : Prentice Hall, c1993. - xxxv, 857 p. : ill. ; 25 cm.
Includes references and index.
0130099864
Marketing research.
Marketing research--Methodology.