Marketing research : an applied orientation /

Malhatra, Naresh K.

Marketing research : an applied orientation / Naresh K. Malhatra. - Englewood Cliffs, N. J. : Prentice Hall, c1993. - xxxv, 857 p. : ill. ; 25 cm.

Includes references and index.

0130099864


Marketing research.
Marketing research--Methodology.
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