Marketing research for managers /
Crouch, Sunny
Marketing research for managers / Sunny Crouch, Matthew Housden. - 2nd ed. - Oxford : Butterworth-Heinemann, c1996. - xii, 322 p. : ill. ; 24 cm.
Includes index.
0750604883
Marketing research.
Research--Management.
Marketing research for managers / Sunny Crouch, Matthew Housden. - 2nd ed. - Oxford : Butterworth-Heinemann, c1996. - xii, 322 p. : ill. ; 24 cm.
Includes index.
0750604883
Marketing research.
Research--Management.