Marketing research /
Lehman, Donald R.
Marketing research / Donald R. Lehman. - Reading, Mass : Addison-Wesley, c1998. - xx, 780 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0321014162
Marketing research.
Marketing research / Donald R. Lehman. - Reading, Mass : Addison-Wesley, c1998. - xx, 780 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0321014162
Marketing research.