Marketing research /
Burns, Alvin C.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 3rd ed. - N. J : Prentice Hall, c2000. - xxi, 699p. : ill. ; 25 cm.
Includes index.
0130174513
Marketing research.
Marketing research / Alvin C. Burns, Ronald F. Bush. - 3rd ed. - N. J : Prentice Hall, c2000. - xxi, 699p. : ill. ; 25 cm.
Includes index.
0130174513
Marketing research.