Dynamics of media writing : adapt and connect /
Filak, Vincent F.
Dynamics of media writing : adapt and connect / Vincent F. Filak. - Second edition. - Thousand Oaks, California : CQ Press, an imprint of SAGE Publications, c2019. - xxiii, 268 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Part 1: The Basics you need, regardless of field -- Chapter 1 Know you audience -- Chapter 2 Being accurate, relying on the facts -- Chapter 3 Grammar, style and language basics -- Chapter 4 Basic media writing -- Chapter 5 Interviewing -- Chapter 6 Writing on the web -- Chapter 7 Social media -- Chapter 8 Law and ethics in media writing -- Part II Focus on news media -- Chapter 9 Reporting: the basics and beyond -- Chapter 10 Writing for traditional print news products -- Chapter 11 Writing for broadcast -- Part III Focus on marketing media -- Chapter 12 Public relations -- Chapter 13 Advertising -- Chapter 14 Marketing -- Glossary -- Index.
"This fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms―from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. "--Back cover,
9781506381466 (softcover : acid-free paper)
2017051833
Mass media--Authorship--Handbooks, manuals, etc
Journalism
P96 / A86F47 2019
Dynamics of media writing : adapt and connect / Vincent F. Filak. - Second edition. - Thousand Oaks, California : CQ Press, an imprint of SAGE Publications, c2019. - xxiii, 268 pages : illustrations ; 25 cm
Includes bibliographical references and index.
Part 1: The Basics you need, regardless of field -- Chapter 1 Know you audience -- Chapter 2 Being accurate, relying on the facts -- Chapter 3 Grammar, style and language basics -- Chapter 4 Basic media writing -- Chapter 5 Interviewing -- Chapter 6 Writing on the web -- Chapter 7 Social media -- Chapter 8 Law and ethics in media writing -- Part II Focus on news media -- Chapter 9 Reporting: the basics and beyond -- Chapter 10 Writing for traditional print news products -- Chapter 11 Writing for broadcast -- Part III Focus on marketing media -- Chapter 12 Public relations -- Chapter 13 Advertising -- Chapter 14 Marketing -- Glossary -- Index.
"This fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms―from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. "--Back cover,
9781506381466 (softcover : acid-free paper)
2017051833
Mass media--Authorship--Handbooks, manuals, etc
Journalism
P96 / A86F47 2019