Introducing media practice : the essential guide /

Kerry, Matthew

Introducing media practice : the essential guide / Matthew Kerry and Georgia Stone. - London ; Thousand Oaks, California ; SAGE Publications, 2018. - xv, 204 pages : illustrations ; 23 cm

Includes bibliographical references and index.

1. Media practice and employability : from project skills to real world skills -- 2. Media production teams : team skills and life skills -- 3. Media project briefs : from media student to media professional -- 4. Reaching your audience : media practice, production and consumption -- 5. Scripting your projects : ideas, forms and genres -- 6. Designing your projects : media practice and mise en scene -- 7. Constructing your projects : the technical elements of media practice -- 8. Organising media production : production roles and administration -- 9. Editing your projects : post-production, sound design and typography -- 10. Exhibition and distribution : online platforms, festivals and screenings -- 11. Evaluating your media projects : critical analysis and reflection on media project work -- 12. Employability and media practice : becoming career ready.

"Taking readers from media students to media professionals, Introducing Media Practice brings together the ′why′ and the ′how to′ of media studies. It explains how adding theory to practice improves students′ media projects, and shows them how to develop the kind of project skills they need for a career in the creative and media industries."--Back cover.

9781473906518 (pbk) 9781473906525

2017947189


Mass media
Communication

P90 / K46 2018
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