Fundamentals of advertising /
Mutya, Ruby F. Alminar
Fundamentals of advertising / Ruby F. Alminar-Mutya. - Manila : Unlimited Books Library Services & Publishing, Inc., c2017 - iv, 217 pages : illustrations ; 26 cm
Includes bibliographical references
Introduction to advertising -- The advertising media: Broadcast -- The advertising media: Print -- The advertising media: Out of home and direct response -- Other elements of the marketing communications: Promotional mix -- Effective advertising and its legal environment -- The emerging interactive media.
9789719654797 (pbk.)
Advertising
HF5823 / M98 2017
Fundamentals of advertising / Ruby F. Alminar-Mutya. - Manila : Unlimited Books Library Services & Publishing, Inc., c2017 - iv, 217 pages : illustrations ; 26 cm
Includes bibliographical references
Introduction to advertising -- The advertising media: Broadcast -- The advertising media: Print -- The advertising media: Out of home and direct response -- Other elements of the marketing communications: Promotional mix -- Effective advertising and its legal environment -- The emerging interactive media.
9789719654797 (pbk.)
Advertising
HF5823 / M98 2017