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Principles of marketing management /

Principles of marketing management / Felicitas U. Evangelista, Dominador A. Clemente, Jr. ... [et al.]. - Metro Manila : National Book Store, c1984. - xx, 611 p. : ill. ; 24 cm.

Includes bibliographical references.

ISBN: 9710804111

Subjects--Topical Terms:
Marketing.
Marketing management.

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