MARC details
000 -LEADER |
fixed length control field |
03275nam a2200337 a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20230815100738.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
170508s19uu xx 00 eng d |
040 ## - CATALOGING SOURCE |
Transcribing agency |
CvSU Main Campus Library |
041 0# - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.1 |
Item number |
Ab1 2016 |
100 ## - MAIN ENTRY--PERSONAL NAME |
Personal name |
Abalos, Tricia Ann Mae A. |
9 (RLIN) |
20896 |
Relator term |
author |
245 10 - TITLE STATEMENT |
Title |
Design of promotional materials to advertise Cavite State University bee products and their acceptability to the selected residents of Brgy. Poblacion I, II, III, and IV Indang, Cavite / |
Statement of responsibility, etc. |
by Tricia Ann Mae A. Abalos. and Danilo C. Hernandez Jr. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Indang, Cavite : |
Date of publication, distribution, etc. |
2016. |
Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 107 pages : |
Dimensions |
28 cm. |
Other physical details |
illustrations ; |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
volume |
500 ## - GENERAL NOTE |
General note |
Thesis (AB Journalism) Cavite State University |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references. |
508 ## - CREATION/PRODUCTION CREDITS NOTE |
College and Department |
College of Arts and Science (CAS) |
520 3# - SUMMARY, ETC. |
Summary, etc. |
ABALOS, TRICIA ANN MAE A., and HERNANDEZ, DANILO C. JR. Design of Promotional Materials to Advertise Cavite State University Bee Products and their Acceptability to the Selected Residents of Brgy. Poblacion I, Il, III, and IV Indang, Cavite. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. April 2016. Adviser: Rey Ann M. Maramag<br/><br/>This study aimed to design promotional materials such as tarpaulin, flyers, and stickers to advertise bee products of CvSU and subsequently determine the effectiveness of these materials in terms of message, aesthetics, and placement/distribution. This study also aimed to determine the acceptability of these bee products in terms of product feature, pricing, and distribution channel to the selected residents of Brgy. Poblacion I, IJ, Ill, and IV, Indang, Cavite with the products’ information provided by the promotional materials.<br/><br/>Descriptive design was used in the study as a method to describe the nature of the materials’ effectiveness and the products’ acceptability. Through simulation of the promotional materials designed based on the results of a benchmark done beforehand, the participants answered a four-point Likert Scale questionnaire to determine the materials’ effectiveness and another four-point Likert Scale questionnaire to determine the acceptability of the bee products.<br/><br/>Results showed that tarpaulin and flyers were highly effective in terms of message, aesthetics, and placement/distribution while stickers are effective in terms of aesthetics and slightly effective in terms of message and placement/distribution. The bee products, on the other hand, were perceived to be highly acceptable in terms of product feature, pricing, and distribution channels.<br/> |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Method of acquisition |
Submitted copy to the University Library. |
Date of acquisition |
02/14/2017 |
Accession number |
T-6218 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
9 (RLIN) |
2528 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Bees |
9 (RLIN) |
20897 |
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
9 (RLIN) |
2381 |
Course or Program |
Bachelor of Arts in Journalism |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Hernandez, Danilo C. Jr. |
9 (RLIN) |
20898 |
Relator term |
author |
700 ## - ADDED ENTRY--PERSONAL NAME |
Personal name |
Maramag, Rey Ann M. |
9 (RLIN) |
16459 |
Relator term |
adviser |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=9f76953d91037e5d20f1da897f6534c0">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=9f76953d91037e5d20f1da897f6534c0</a> |
Link text |
Click here to view thesis abstract and table of contents |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Koha item type |
Theses / Manuscripts |