Design of promotional materials to advertise Cavite State University bee products and their acceptability to the selected residents of Brgy. Poblacion I, II, III, and IV Indang, Cavite / (Record no. 10162)

MARC details
000 -LEADER
fixed length control field 03275nam a2200337 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230815100738.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 170508s19uu xx 00 eng d
040 ## - CATALOGING SOURCE
Transcribing agency CvSU Main Campus Library
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number Ab1 2016
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Abalos, Tricia Ann Mae A.
9 (RLIN) 20896
Relator term author
245 10 - TITLE STATEMENT
Title Design of promotional materials to advertise Cavite State University bee products and their acceptability to the selected residents of Brgy. Poblacion I, II, III, and IV Indang, Cavite /
Statement of responsibility, etc. by Tricia Ann Mae A. Abalos. and Danilo C. Hernandez Jr.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Indang, Cavite :
Date of publication, distribution, etc. 2016.
Name of publisher, distributor, etc. Cavite State University- Main Campus,
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 107 pages :
Dimensions 28 cm.
Other physical details illustrations ;
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Thesis (AB Journalism) Cavite State University
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
508 ## - CREATION/PRODUCTION CREDITS NOTE
College and Department College of Arts and Science (CAS)
520 3# - SUMMARY, ETC.
Summary, etc. ABALOS, TRICIA ANN MAE A., and HERNANDEZ, DANILO C. JR. Design of Promotional Materials to Advertise Cavite State University Bee Products and their Acceptability to the Selected Residents of Brgy. Poblacion I, Il, III, and IV Indang, Cavite. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. April 2016. Adviser: Rey Ann M. Maramag<br/><br/>This study aimed to design promotional materials such as tarpaulin, flyers, and stickers to advertise bee products of CvSU and subsequently determine the effectiveness of these materials in terms of message, aesthetics, and placement/distribution. This study also aimed to determine the acceptability of these bee products in terms of product feature, pricing, and distribution channel to the selected residents of Brgy. Poblacion I, IJ, Ill, and IV, Indang, Cavite with the products’ information provided by the promotional materials.<br/><br/>Descriptive design was used in the study as a method to describe the nature of the materials’ effectiveness and the products’ acceptability. Through simulation of the promotional materials designed based on the results of a benchmark done beforehand, the participants answered a four-point Likert Scale questionnaire to determine the materials’ effectiveness and another four-point Likert Scale questionnaire to determine the acceptability of the bee products.<br/><br/>Results showed that tarpaulin and flyers were highly effective in terms of message, aesthetics, and placement/distribution while stickers are effective in terms of aesthetics and slightly effective in terms of message and placement/distribution. The bee products, on the other hand, were perceived to be highly acceptable in terms of product feature, pricing, and distribution channels.<br/>
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Method of acquisition Submitted copy to the University Library.
Date of acquisition 02/14/2017
Accession number T-6218
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 2528
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Bees
9 (RLIN) 20897
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
9 (RLIN) 2381
Course or Program Bachelor of Arts in Journalism
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hernandez, Danilo C. Jr.
9 (RLIN) 20898
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Maramag, Rey Ann M.
9 (RLIN) 16459
Relator term adviser
856 ## - ELECTRONIC LOCATION AND ACCESS
Electronic File <a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=9f76953d91037e5d20f1da897f6534c0">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=9f76953d91037e5d20f1da897f6534c0</a>
Link text Click here to view thesis abstract and table of contents
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Theses / Manuscripts
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Inventory number Total Checkouts Total Renewals Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type Public note
    Dewey Decimal Classification   Room use only Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library Theses Section 02/14/2017 Submitted copy for the University Library THESIS/SP 600   2016 659.1 Ab1 2016 00010160 08/04/2020 http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=9f76953d91037e5d20f1da897f6534c0 08/04/2020 Theses / Manuscripts T-6218
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