Marketing : (Record no. 17944)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00843 a2200265 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210221042915.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210218b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0030767083 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | As7 1993 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 4152 |
| Personal name | Assael, Henry |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Remainder of title | principles and strategy / |
| Statement of responsibility, etc. | Henry Assael. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Forth Worth, [Tex.] : |
| Name of publisher, distributor, etc. | Dryden Press, |
| Date of publication, distribution, etc. | c1993. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 771p. : col. ill. ; 26 cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 490 ## - SERIES STATEMENT | |
| Series statement | The Dryden Press series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Glossary : p. G1 - G26. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Method of acquisition | Donated by Ohio State University |
| Accession number | 57194 |
| Extent | copy 3 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| 9 (RLIN) | 366 |
| Topical term or geographic name entry element | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note | Collection code | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Circulation Section | 11/23/2007 | Donated by Ohio State University | Cir | HF5415 As7 1993 | 00013890 | 09/03/2020 | c3 | 09/03/2020 | Books | 57194 | ||||||
| Library of Congress Classification | Room use only | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Room Use Section | 01/20/2006 | Donated by Ohio State Univ. | RUS | RUS HF5415 As7 1993 | 00019891 | 10/29/2020 | 10/29/2020 | Books | 22185 | Non-fiction | 1993 |