Marketing research : (Record no. 18107)

MARC details
000 -LEADER
fixed length control field 00858nam a2200253 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210307234244.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210305b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131257331 hard bound
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number M29 1996
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 4705
Personal name Malhotra, Naresh K.
245 ## - TITLE STATEMENT
Title Marketing research :
Remainder of title an applied orientation /
Statement of responsibility, etc. Naresh K. Malhotra.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, N. J. :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. c1996.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii, 890. : ill. ; 26 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index. <br/>
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Method of acquisition Donated by Ohio State University
Accession number 18953
Extent copy 2
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 3770
Topical term or geographic name entry element Marketing research
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 3770
Topical term or geographic name entry element Marketing research
General subdivision Methodology
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note Total Renewals
    Library of Congress Classification     Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library Circulation Section 01/20/2006 Donated by Ohio State University Cir HF5415.2 M29 1996 00014053 09/03/2020 c2 09/03/2020 Books 18953  
    Library of Congress Classification   Room use only Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library Room Use Section 01/20/2006 Donated by Ohio State Univ. RUS RUS HF5415.2 M29 1996 00020255 10/29/2020   10/29/2020 Books 18952 1996
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