How advertising works : (Record no. 22556)
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000 -LEADER | |
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fixed length control field | 00757nam a2200241 a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230310062536.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 070215s19uu xx 00 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 076191241X (pbk) |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | H83 1998 |
245 10 - TITLE STATEMENT | |
Title | How advertising works : |
Remainder of title | the role of research / |
Statement of responsibility, etc. | edited by John Philip Jones. |
260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Thousand Oaks, Calif. : |
Name of publisher, distributor, etc. | SAGE, |
Date of publication, distribution, etc. | c1998. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 358p. : ill. ; 23 cm. |
336 ## - CONTENT TYPE | |
Source | rdacontent |
Content type term | text |
337 ## - MEDIA TYPE | |
Source | rdamedia |
Media type term | unmediated |
338 ## - CARRIER TYPE | |
Source | rdacarrier |
Carrier type term | volume |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references and index. |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
Method of acquisition | Purchased |
Accession number | 24910 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising |
9 (RLIN) | 2528 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising |
General subdivision | Research |
9 (RLIN) | 2528 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Jones, John Philip |
9 (RLIN) | 30444 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
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Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Reserve Section | 08/11/1999 | Fund 164 | RUS | 1998 | RUS HF5823 H83 1998 | 00018255 | 10/29/2020 | 10/29/2020 | Books | 24910 |