How advertising works : (Record no. 22556)

MARC details
000 -LEADER
fixed length control field 00757nam a2200241 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230310062536.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070215s19uu xx 00 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 076191241X (pbk)
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number H83 1998
245 10 - TITLE STATEMENT
Title How advertising works :
Remainder of title the role of research /
Statement of responsibility, etc. edited by John Philip Jones.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Thousand Oaks, Calif. :
Name of publisher, distributor, etc. SAGE,
Date of publication, distribution, etc. c1998.
300 ## - PHYSICAL DESCRIPTION
Extent 358p. : ill. ; 23 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Method of acquisition Purchased
Accession number 24910
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 2528
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
General subdivision Research
9 (RLIN) 2528
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Jones, John Philip
9 (RLIN) 30444
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Total Checkouts Total Renewals Full call number Barcode Date last seen Price effective from Koha item type Public note
    Library of Congress Classification   Room use only Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library Reserve Section 08/11/1999 Fund 164 RUS   1998 RUS HF5823 H83 1998 00018255 10/29/2020 10/29/2020 Books 24910
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