Marketing research / (Record no. 22692)
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000 -LEADER | |
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fixed length control field | 00535nam a2200169 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20201029161442.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 070214s19uu xx 00 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0471613517 |
100 10 - MAIN ENTRY--PERSONAL NAME | |
Personal name | Aaker, David A. |
245 10 - TITLE STATEMENT | |
Title | Marketing research / |
Statement of responsibility, etc. | David A. Aaker, Geoge S. Day. |
250 ## - EDITION STATEMENT | |
Edition statement | 4th ed. |
260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | John Wiley, |
Date of publication, distribution, etc. | c1990. |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 739p. : ill. ; 24 cm. |
500 ## - GENERAL NOTE | |
General note | Glossay : p. G-1 - G-14. Includes bibliographical references and index. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing research. |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Day, George S. |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Barcode | Date last seen | Price effective from | Koha item type | Public note |
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Room Use Section | 10/29/2020 | Fund 164 | HF5415.2 | Aa4 | 1990 | 24615 | 10/29/2020 | 10/29/2020 | Books | mma |