Marketing research in a marketing environment / (Record no. 23476)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00602nam a2200181 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20201029161512.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070703s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256079773 |
| 100 10 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Dillon, William R. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research in a marketing environment / |
| Statement of responsibility, etc. | William R. Dillon, Thomas J. Madden, Neil H. Firtle. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Homewood, Ill. : |
| Name of publisher, distributor, etc. | Irwin, |
| Date of publication, distribution, etc. | c1990. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 853p. : ill. ; 23 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Glossary : p. 820 - 837. Includes bibliographies. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Madden, Thomas J. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Firtle, Neil H. |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Serial Enumeration / chronology | Inventory number | Total Checkouts | Total Renewals | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Room Use Section | 10/29/2020 | GIFT (William Barry Thompson) | HF5415.2 | D58 | 1990 | 8890 | 10/29/2020 | 10/29/2020 | Books | mma |