Introduction to advertising and promotion : (Record no. 24172)

MARC details
000 -LEADER
fixed length control field 00935nam a2200265 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230310062539.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070703s19uu xx 00 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0256105162 0256108250 (International ed.)
040 ## - CATALOGING SOURCE
Transcribing agency CvSU Main Campus Library
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number B41 1993
100 #0 - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
9 (RLIN) 5768
245 10 - TITLE STATEMENT
Title Introduction to advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch, Michael A. Belch.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Homewood, IL :
Name of publisher, distributor, etc. Irwin,
Date of publication, distribution, etc. c1993.
300 ## - PHYSICAL DESCRIPTION
Extent xxxii, 836 p. : ill. ; 28 cm.
500 ## - GENERAL NOTE
General note Glossary : p. G1 - G15.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographies.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Method of acquisition Donated by Ohio State University
Date of acquisition 01/20/2006
Accession number 22202
Extent copy 2
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 2528
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion
9 (RLIN) 5601
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing
9 (RLIN) 3983
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 5879
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Total Renewals Full call number Barcode Date last seen Price effective from Koha item type Public note Copy number
    Library of Congress Classification   Room use only Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library Room Use Section 03/02/1994 GIFT (William Barry Thompson) RUS 1993 RUS HF5823 B41 1993 00019862 10/29/2020 10/29/2020 Books 8891  
    Library of Congress Classification     Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library Circulation Section 01/20/2006 Donated by Ohio State University Cir   HF5823 B41 1993 00019863 10/29/2020 10/29/2020 Books 22202 c2
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