Advertising excellence / (Record no. 24387)

MARC details
000 -LEADER
fixed length control field 00758nam a2200229 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210414024345.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080327s19uu xx 00 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007006847X
040 ## - CATALOGING SOURCE
Transcribing agency CvSU Main Campus Library
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5804
Item number Ad9 1995
245 10 - TITLE STATEMENT
Title Advertising excellence /
Statement of responsibility, etc. Courtland L. Bovee ... [et al.].
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c1995.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvi, 561 p. : col. ill. ; 22 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing
500 ## - GENERAL NOTE
General note Glossary : p. G1 - G13.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Method of acquisition Donated by Ohio State University
Date of acquisition 11/23/2007
Accession number 42399
Extent copy 2
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 2528
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Bovee, Courtland L.
9 (RLIN) 4212
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Coded location qualifier Total Renewals Full call number Barcode Date last seen Price effective from Koha item type Public note Source of acquisition Copy number
    Library of Congress Classification   Room use only Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library Room Use Section 08/11/1999 RUS 1995 RUS HF5804 Ad9 1995 00020077 10/29/2020 10/29/2020 Books 24891    
    Library of Congress Classification     Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library Circulation Section 11/23/2007 Cir   HF5804 Ad9 1995 00020078 10/29/2020 10/29/2020 Books 42399 Donated by Ohio State University c2
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