Advertising excellence / (Record no. 24387)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00758nam a2200229 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230310062539.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080327s19uu xx 00 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007006847X |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CvSU Main Campus Library |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5804 |
| Item number | Ad9 1995 |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising excellence / |
| Statement of responsibility, etc. | Courtland L. Bovee ... [et al.]. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1995. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 561 p. : col. ill. ; 22 cm. |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill series in marketing |
| 500 ## - GENERAL NOTE | |
| General note | Glossary : p. G1 - G13. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Method of acquisition | Donated by Ohio State University |
| Date of acquisition | 11/23/2007 |
| Accession number | 42399 |
| Extent | copy 2 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 2528 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bovee, Courtland L. |
| 9 (RLIN) | 4212 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Coded location qualifier | Total Renewals | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note | Source of acquisition | Copy number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Room Use Section | 08/11/1999 | RUS | 1995 | RUS HF5804 Ad9 1995 | 00020077 | 10/29/2020 | 10/29/2020 | Books | 24891 | |||||
| Library of Congress Classification | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Circulation Section | 11/23/2007 | Cir | HF5804 Ad9 1995 | 00020078 | 10/29/2020 | 10/29/2020 | Books | 42399 | Donated by Ohio State University | c2 |