MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02237nam a22003137a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210315100019.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
210315b ||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017051833 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781506381466 (softcover : acid-free paper) |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CvSU Main Campus Library |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
P96 |
| Item number |
A86F47 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
5075 |
| Personal name |
Filak, Vincent F. |
| Relator term |
author |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Dynamics of media writing : |
| Remainder of title |
adapt and connect / |
| Statement of responsibility, etc. |
Vincent F. Filak. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Thousand Oaks, California : |
| Name of publisher, distributor, etc. |
CQ Press, an imprint of SAGE Publications, |
| Date of publication, distribution, etc. |
c2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 268 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
25 cm |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1: The Basics you need, regardless of field -- Chapter 1 Know you audience -- Chapter 2 Being accurate, relying on the facts -- Chapter 3 Grammar, style and language basics -- Chapter 4 Basic media writing -- Chapter 5 Interviewing -- Chapter 6 Writing on the web -- Chapter 7 Social media -- Chapter 8 Law and ethics in media writing -- Part II Focus on news media -- Chapter 9 Reporting: the basics and beyond -- Chapter 10 Writing for traditional print news products -- Chapter 11 Writing for broadcast -- Part III Focus on marketing media -- Chapter 12 Public relations -- Chapter 13 Advertising -- Chapter 14 Marketing -- Glossary -- Index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This fully updated Second Edition of Dynamics of Media Writing helps you learn transferable skills that can be applied across all media platforms―from traditional mass media formats like news, public relations and advertising, to digital and social media platforms. Whether writing a story, press release or a tweet, today’s media writers must adapt their message to each specific media format in order to successfully connect with their audience. "--Back cover, |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
Forefront Book Co., Inc. |
| Method of acquisition |
Purchased |
| Date of acquisition |
04/25/2019 |
| Accession number |
76963 |
| Owner |
NEJ |
| Purchase price |
PHP 5,322.40 |
| PO No. |
2019-04-298 |
| ICS or PAR No. |
2019-1-0251 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
734 |
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Authorship |
| Form subdivision |
Handbooks, manuals, etc |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1388 |
| Topical term or geographic name entry element |
Journalism |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
