Advertising : (Record no. 26672)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00763nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230310062541.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210413b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130162051 |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | W46 1992 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5832 |
| Personal name | Wells, William |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising : |
| Remainder of title | principles and practices / |
| Statement of responsibility, etc. | by William Wells, John Burnett and Sandra Moriarty. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N. J : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 692 pages : |
| Other physical details | illustrations ; |
| Dimensions | cm. |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Accession number | 8893 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 2528 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5833 |
| Personal name | Burnett, John |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5834 |
| Personal name | Moriarty, Sandra |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Coded location qualifier | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Reserve Section | 04/13/2021 | RUS | RUS HF5823 W46 1992 | 00077441 | 04/13/2021 | 04/13/2021 | Books | 8893 |