MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02748cam a22003378i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20210601202256.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
140404s2014 nyu 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2014012572 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780814434215 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0814434215 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
DLC |
| Description conventions |
rda |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415 |
| Item number |
T67 2014 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
6052 |
| Personal name |
Tracy, Brian |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc. |
Brian Tracy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
American Management Association, |
| Date of publication, distribution, etc. |
c2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
104 pages ; |
| Other physical details |
illustrations ; |
| Dimensions |
17 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 490 0# - SERIES STATEMENT |
|---|
| Series statement |
The Brian Tracy success library |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
The purpose of a business -- Four approaches to successful marketing -- Three key questions in marketing -Market research and market intelligence -- Customer-focused marketing -- Why people buy -- Competitive analysis -- Achieving competitive advantage -- The marketing mix -- Positioning strategies -- Four principles of marketing strategy -- Choosing the battlefield -- Military principles of marketing strategy -- Marketing tactics of diversion and dissuasion -- Practice the “firstest and mostest” strategy -- Use the “hit ‘em when they ain’t” strategy -- Dominate a market niche -- Creative marketing growth strategies -- Utilize other ways to sell -- The bundle of resources concept -- Four ways to change your business |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Twenty-one ideas you can use to improve your strategic marketing results immediately, including how to build your customer base, set yourself apart from the competition, answer the three crucial questions about any new product or service, leverage market research and focus groups to fuel better decisions, fulfill a basic emotional need for buyers, determing the correct price point for your offerings, become truly customer-focused, make the most of your distribution channels, master the concepts of specialization, differentiation, segmentation, and concentration, give customers a reason to switch from your competitors, and more. Packed with time-tested marketing strategies, this practical and portable book shows you how to overcome the competition, increase sales and profitability, and dominate your market niche |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Source of acquisition |
Fund 164 |
| Vendor |
BELVIEW Co., Inc. <br/> |
| Method of acquisition |
Purchased |
| Date of acquisition |
November 07, 2017 |
| Accession number |
77442 |
| Owner |
nej |
| Purchase price |
PHP 767.50 |
| PO No. |
2017-10-1153 |
| ICS or PAR No. |
2017-1-0821 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
366 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="https://books.google.com.ph/books?id=4WB7AwAAQBAJ&printsec=frontcover&dq=marketing+tracy+brian&hl=en&sa=X&ved=2ahUKEwjGzsqInYbwAhVcy4sBHacDDWEQ6AEwAXoECAUQAg#v=onepage&q=marketing%20tracy%20brian&f=false">https://books.google.com.ph/books?id=4WB7AwAAQBAJ&printsec=frontcover&dq=marketing+tracy+brian&hl=en&sa=X&ved=2ahUKEwjGzsqInYbwAhVcy4sBHacDDWEQ6AEwAXoECAUQAg#v=onepage&q=marketing%20tracy%20brian&f=false</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Books |
