MARC details
| 000 -LEADER |
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| fixed length control field |
03236nam a2200349 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231205102510.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
160622s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658 |
| Item number |
Am1 1999 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Amparo, Melinda D. |
| Relator term |
author |
| 9 (RLIN) |
32097 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
R and M gift shop / |
| Statement of responsibility, etc. |
by Melinda D. Amparo and Rosielle C. Federico |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
1999. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 39 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Enterprise Development Project (BS Business Management--Marketing) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Developmental Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
AMPARO, MELINDA D. AND FEDERICO, ROSIELLE C. “R & M Gift Shop” : An Enterprise Development Project, Bachelor of Science in Business Management, Major in Marketing, Cavite State University, Indang, Cavite, April 1999. Adviser, Mrs. Nelia E. Feranil .<br/><br/>A four-month operation of a gift shop located at Pangil, Amadeo, Cavite was conducted from November 1998 to February 1999. The project aimed to : enable the students to apply their knowledge in business management; develop their business handling capabilities and develop different marketing strategies. .<br/><br/>The project involved retail selling of gift items through in-store retailing and personal selling. The price of merchandise was based on the two methods of pricing; cost-oriented method and the demand oriented method. The project employed different promotional strategies such as giving discounts or price reduction and raffle promo. The target market was the residents of Pangil, Amadeo, Cavite and other neighboring communities.<br/><br/>The enterprise was considered profitable which obtained a 65 percent return on investment and a profit margin of 35 percent.<br/><br/>The occasional buying of customers was one of the problems encountered during the conduct of the study. To solve the problem, personal selling was practiced by the enterprise. Another problem met was the sudden increase in the merchandise prices.<br/><br/>This was considered a problem because the products’ market was price sensitive. The partners planned to continue the project which will serve as an additional source of income in the future In the continuation of the project, the partners were planning to add other product lines like fast moving grocery items to expand their market. )<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
8-4-2020 |
| Accession number |
EDP-342 |
| Extent |
copy 1 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
8-4-2020 |
| Accession number |
EDP-343 |
| Extent |
copy 2 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
8-4-2020 |
| Accession number |
EDP-83 |
| Extent |
copy 3 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
366 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Federico, Rosielle C. |
| Relator term |
author |
| 9 (RLIN) |
32098 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferranil, Nelia E. |
| Relator term |
adviser |
| 9 (RLIN) |
32099 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=a5b90b15964146c269d1458698f7e022">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=a5b90b15964146c269d1458698f7e022</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
