MARC details
| 000 -LEADER |
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| fixed length control field |
03545nam a22003497a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230310062541.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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210730b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.104 |
| Item number |
M32 2016 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
8840 |
| Personal name |
Mananquil, Jann Axel M. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
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| Title |
Effectiveness of emotional advertisements of McDonals among senior citizens in selected areas of Cavite / |
| Statement of responsibility, etc. |
by Jann Axel M. Mananquil and Kathlene Pearl C. Villanueva. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xii , 47 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Development Studies (CEMDS), Department of Management |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
MANANQUIL, JANN AXEL M., VILLANUEVA, KATRLENE PEARL C. EFFECTIVENESS OF EMOTIONAL ADVERTISEMENT OF MCDONALDS AMONG SENIOR CITIZENS IN SELECTED ARES OF CAVITE. Undergraduate Thesis, Bachelor of Science in Business Management. Cavite State University, Indang Cavite. April 2016. Adviser: Danikka A. Cubillo. <br/>This study was conducted in order to determine the effectiveness of emotional advertisement of McDonalds among senior citizens in selected areas of Cavite. Specifically, the study aimed to: 1) determine the socio demographic profile of senior citizens; 2) determine the elements of emotional advertisement; 3) identify the level of effectiveness of emotional advertisement in terms of ad awareness, ad recall, and ad likeability; and 4) determine the relationship of demographic profile and level of effectiveness of emotional advertisement in terms of ad awareness, ad recall, and ad likeability; 5) identify the relationship of socio demographic profile and elements of emotional ads. Data were collected with the use of survey questionnaires. Participants of the study were focused only to the senior citizens of selected areas of Cavite. Weighted mean, percentage, standard deviation, and Spearman Rank Correlation Coefficient were computed to analyze the data. Results showed that among senior citizens, McDonalds TV emotional advertisement is highly effective. Moreover, the researchers also conclude that ad awareness, ad recall, and ad likeability greatly affect their emotional encouragement upon watching the emotional advertisement. There is no significant relationship between socio demographic profile and ad recall and ad likeability. Meanwhile, there is a significant relationship between ad awareness and sex. This declares that women pay more attention on the advertisement. There is no significant relationship between socio demographic profile and elements of emotional advertisements.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
August 31, 2017 |
| Accession number |
T-8435 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Evaluation |
| 9 (RLIN) |
2528 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Food |
| 9 (RLIN) |
2528 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| 9 (RLIN) |
8842 |
| Topical term or geographic name entry element |
McDonald's Corporation |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| 9 (RLIN) |
8841 |
| Personal name |
Villanueva, Kathlene Pearl C. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
369 |
| Personal name |
Cubillo, Danikka A. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=0f637c52bb0e11e35bfabaa972ca5bd9">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=0f637c52bb0e11e35bfabaa972ca5bd9</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
