| Formatted contents note |
Unit 1 Introduction to Agribusiness -- Chapter 1 Agriculture and Agribusiness -- Introduction -- What is agribusiness -- The Big picture of agribusiness -- Agribusiness affects us daily -- Farming and agriculture before agribusiness -- The Evolution of farming and agribusiness in America -- Career option: agricultural scientist- George Washington Carver -- Historical development of modern farm equipment -- Internal combustion engine -- Farm tractors -- Success of American agribusiness -- Chapter 2 Agricultural Economics and the American Economy -- Introduction -- Definitions of economics -- Three major components of economics -- Scarcity -- Shortage versus Scarcity -- Types of Resources -- Natural resources -- Natural resources (Land) -- Human resources (Labor) -- Manufactured resources (Capital) Entrepreneurship (Management -- Three Basic Economic Questions -- Economic Systems -- Economics - A Historical perspective -- The Role of government versus the role of individuals -- Characteristics of the American economy -- Macroeconomics versus microeconomics -- Positive versus normative economics -- Agricultural economics -- Career option: agricultural economist -- Chapter 3 The Size and Importance of Agribusiness -- Introduction -- Size and importance of production agriculture -- Efficiency of production agriculture -- U.S. agriculture and the global economy -- The agribusiness economy -- Agriservices -- Agribusiness and foreign trade -- Agribusiness and energy -- Agribusiness and the environment -- Case study 1: MTSU's Dr. Cliff Rickets hybrid hydrogen truck -- Career options: environmental manager, conservationist -- Chapter 4 Emerging Agribusiness Technologies -- Introduction -- Global positioning -- Genetic engineering -- Cloning -- Gender selection -- Production hormones -- Animal research and human medicine -- Domestic animals of the future -- Computerized and electrical animal management technologies -- Emerging mechanical technologies in the plant industry -- Career options: aquaculture research, genetic engineering, hydroponics, plant breeding, plant propagation, and tissue culture -- Emerging plant technologies -- Integrated pest management -- Hydroponics and aquaculture in extended space travel -- Other emerging agribusiness technologies -- Unit 2 Starting and Running an Agribusiness -- Chapter 5 Planning and organizing an agribusiness -- Introduction -- Importance of small businesses -- Entrepreneur in agribusiness - is it for me? -- Challenges of entrepreneurship -- Career option: entrepreneur -- Why business fail -- Analyzing your agribusiness venture -- Preparing a business plan -- Major areas of agribusiness management -- Goal setting -- Problem solving and decision making -- Chapter 6 Types of Agribusiness -- Introduction -- Comparison of proprietorship, partnerships, and corporations -- Single, or sole, proprietorship -- Partnerships -- Corporations -- Limited liability companies -- Cooperatives -- Franchises -- Career options: Agribusiness owner/manager, Agribusiness partnership, agribusiness corporation, Agribusienss cooperative, Agribusiness franchise -- Chapter 7 Financing the Agribusiness -- Introduction -- Importance of farm credit -- Three fundamental of credit -- Rational credit principles -- Three areas of credit needs -- Length of financing -- Types of loans -- Components of a credit profile -- Computing interest -- Agricultural credit sources for real estate and non-real estate loans -- Career options: farm credit officer -- Chapter 8 Personal Financial Management -- Introduction -- Earning money -- Selecting a financial institution -- Checking accounts -- Where your money goes -- Planning and preparing a budget -- Financial management and security tips -- Retiring as a millionaire -- Key factors in making the millionaire plans work -- Financial security -- Career options: Avocational (part-time) Production agriculture, Agribusiness recreation, Agricultural mechanic, Nursery production -- Levels of financial management -- Chapter 9 Agribusiness recordkeeping and accounting -- Introduction -- Accounting versus bookkeeping -- Budgets -- Single-entry bookkeeping system -- Journals and ledgers -- Trial balance -- Basic accounting considerations -- Preparing an income statement, balance sheet, and statement of cash flows -- Statement of owner equity -- Analyzing financial statements -- Computer technology and agribusiness records -- Filing taxes with computer software -- Career options: accountant, bookkeeper, financial manager, management analyst -- Chapter 10 Managing Human Resources -- Introduction -- Considerations as employees are hired for agribusiness -- Working with employees -- Motivating employees -- Evaluating employees -- Laws affecting the management of human resources -- Chapter 11 Farm management -- Introduction -- Importance of farm management -- Basics of farm management -- Enterprise selection -- Depreciation -- Machinery cost calculations -- Agribusiness budgeting -- Farm recordkeeping -- Other farm management issues -- Whole-farm planning -- Chapter 12 Production Economics -- Introduction -- Economics basics -- The Production function -- The Cost function -- Resource substitution -- Profit maximization -- Unit 3 The Agribusiness Input (Supply) Sector -- Chapter 13 Supplies, machinery, and equipment -- Introduction -- Changes in the agribusiness input sector -- Size of the agribusiness input sector -- Types of agribusiness inputs -- Feed industry -- Fertilizers -- Pesticides -- Farm supply stores -- Career options: Animal nutritionist, feed formulator, pesticide applicator, pesticide specialist, seed analyst, fertilizer chemist -- Farm machinery and equipment -- Diversification of farm machinery and equipment companies -- Foreign trade -- Trends in the farm machinery and equipment industry -- Products of the farm machinery equipment manufacturers -- Careers in farm machinery and equipment manufacturing -- Farm machinery and equipment manufacturing -- Farm machinery and equipment wholesalers -- Dealerships -- Farm custom and contracting services -- Chapter 14 Economic Activity and Analysis -- Introduction -- Economic activity in the United States -- Measuring economic activity via economic indicators -- Inflation -- Money and banks -- Bank money -- The Federal government and economic stability -- Basis of economic policy -- The Nation's economic goals -- Types of economic analysis -- Career options: Ag banker, financial manager, agriscience loan officer, financial analyst, marketing specialist -- Attaining economic efficiency -- Chapter Agricultural policy ang governmental agribusiness services -- Introduction -- Historical perspective -- Why agricultural policy? -- Forces that cause policy change -- Conditions leading to and reasons for governmental involvement -- Development of agricultural policies -- Influence of groups and farm organizations on agricultural policy development -- History of farm legislation -- Future of agricultural policy -- Reasons for governmental services -- Organizational structure of the USDA -- Food, nutrition, and consumer services -- Marketing and regulatory programs -- Farm and foreign agricultural services -- Rural development -- Natural resources and environment -- Research, education, and economics -- State departments of agriculture -- Land grant system -- Non-land grant agricultural programs -- Sea grant program -- Agricultural education Career options: Natural resources conservation service, air quality control, federal and state regulatory agencies, agricultural extension and/or 4-H leader, agricultural education teacher -- Chapter 16 Private Agribusiness Services -- Introduction -- General farm organizations -- Agricultural research -- Consulting -- Artificial insemination -- Veterinary services -- Agricultural communications -- Agricultural cooperatives -- Career options: breed association representative, artificial insemination technician, agricultural communications -- Farm credit system -- Consolidated farm service agency -- Commercial banks -- Life insurance -- Commodity credit corporation -- Individual and other loans -- Career opportunities in agribusiness input credit services -- Unit 4 The Agribusiness Output (Marketing) Sector -- Introduction -- What is agrimarketing -- How agrimarketing developed supply and demand prerequisites of an efficient economic system -- Factors to consider in a consumer-driven market -- Farm commodity marketing -- Marketing agribusiness products -- Career option: salesperson/agrimarketing specialist -- Commodity research and promotion boards -- Market analysis -- Strategic planning and marketing -- Developing the strategic marketing plan -- Chapter 18 Commodity (Futures) Marketing -- Introduction -- History of commodity (futures) markets -- Commodity (Futures) exchanges -- Buying futures contracts -- Hedgers and speculators -- Determining the price of a commodity -- Making the futures trading transaction -- Making the futures trading transaction -- Futures options -- Career option: commodity trader/broker -- Regulation within the commodity (Futures) exchanges -- Chapter 19 International Agriculture Marketing -- Importance of trade -- Basis for trade -- Exporting agricultural products -- Importing agricultural products -- Agricultural trade balance -- Free trade or protectionism -- Export and import trade barriers -- International and regional trade agreements -- Careers related to international agriculture -- Career option: International agriculture trader/marketer -- Chapter 20 Agrimarketing Channels -- Historical evolution of agrimarketing channels -- Agricultural commodity processors and food manufacturers -- Agribusiness wholesaling -- Agribusiness retailing -- Food service industry -- Related and contributory services -- Careers in agrimarketing -- Career options: inspector, quality controller, seller, processor, trucker, wholesaler, distributor, produce manager, meat cutter, packer, grader, auctioneer, co-op manager. |
