Advertising & IMC : (Record no. 34458)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02239nam a22003857a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230310062542.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210907b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789814628457 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | CvSU Main Campus Library |
| Description conventions | rda |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5823 |
| Item number | M82 2015 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5834 |
| Personal name | Moriarty, Sandra |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising & IMC : |
| Remainder of title | principles & practice / |
| Statement of responsibility, etc. | Sandra Moriarty, Nancy Mitchell and William Wells. |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising and IMC. |
| 246 ## - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising & integrated marketing communication. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Tenth edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Global edition. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Philippine edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Singapore : |
| Name of publisher, distributor, etc. | Pearson Education South Asia, |
| Date of publication, distribution, etc. | c2015. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 667 pages : |
| Other physical details | illustrations ; |
| Dimensions | 27 cm |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Carrier type term | volume |
| 500 ## - GENERAL NOTE | |
| General note | "This edition is manufactured in the Philippines."--Copyright page. |
| 500 ## - GENERAL NOTE | |
| General note | "Low price edition"--Front cover. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 Principle: back to basics -- Advertising -- Brand communication -- Brand communication and society -- Part 2 Principle: Be True to Thy Brand - and Thy Consumer -- How brand communication works -- Segmenting and targeting the audience -- Strategic research -- Strategic planning -- Part 3 Practice: Developing Breakthrough Ideas in the Digital Age -- The Creative side -- Promotional writing -- Visual communication -- Part 4 Principle: Media in a World of Change -- Media basics -- Paid media -- Owned, interactive, and earned media -- Media planning and negotiation -- Part 5 Principle: IMC and Total Communication -- Public relations -- Direct response -- Promotions -- The Principles and practice of IMC -- Evaluating IMC effectiveness. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | C & E Publishing, Inc. |
| Method of acquisition | Purchased |
| Date of acquisition | 06/24/2019 |
| Accession number | 77276 |
| Owner | NEJ |
| Purchase price | PHP 898.00 |
| Extent | copy 1 |
| PO No. | 2019-06-482 |
| ICS or PAR No. | 2019-1-0390 |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
| Source of acquisition | Fund 164 |
| Vendor | C & E Publishing, Inc. |
| Method of acquisition | Purchased |
| Date of acquisition | 06/24/2019 |
| Accession number | 77277 |
| Owner | NEJ |
| Purchase price | PHP 898.00 |
| Extent | copy 2 |
| PO No. | 2019-06-482 |
| ICS or PAR No. | 2019-1-0390 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 9 (RLIN) | 2528 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 10906 |
| Personal name | Mitchell, Nancy |
| Relator term | author |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 5832 |
| Personal name | Wells, William |
| Relator term | author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Filipiniana Section | 06/24/2019 | Fund | F RUS | 898.00 | F RUS HF5823 M82 2015 | 00078361 | 09/08/2021 | c1 | 09/08/2021 | Books | 77276 | ||||
| Library of Congress Classification | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Filipiniana Section | 06/24/2019 | Fund 164 | FIL | 898.00 | FIL HF5823 M82 2015 | 00078362 | 09/08/2021 | c2 | 09/08/2021 | Books | 77277 |