Advertising & IMC : (Record no. 34458)

MARC details
000 -LEADER
fixed length control field 02239nam a22003857a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210923111502.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210907b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789814628457
040 ## - CATALOGING SOURCE
Transcribing agency CvSU Main Campus Library
Description conventions rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number M82 2015
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 5834
Personal name Moriarty, Sandra
Relator term author
245 ## - TITLE STATEMENT
Title Advertising & IMC :
Remainder of title principles & practice /
Statement of responsibility, etc. Sandra Moriarty, Nancy Mitchell and William Wells.
246 ## - VARYING FORM OF TITLE
Title proper/short title Advertising and IMC.
246 ## - VARYING FORM OF TITLE
Title proper/short title Advertising & integrated marketing communication.
250 ## - EDITION STATEMENT
Edition statement Tenth edition.
250 ## - EDITION STATEMENT
Edition statement Global edition.
250 ## - EDITION STATEMENT
Edition statement Philippine edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Singapore :
Name of publisher, distributor, etc. Pearson Education South Asia,
Date of publication, distribution, etc. c2015.
300 ## - PHYSICAL DESCRIPTION
Extent 667 pages :
Other physical details illustrations ;
Dimensions 27 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note "This edition is manufactured in the Philippines."--Copyright page.
500 ## - GENERAL NOTE
General note "Low price edition"--Front cover.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Part 1 Principle: back to basics -- Advertising -- Brand communication -- Brand communication and society -- Part 2 Principle: Be True to Thy Brand - and Thy Consumer -- How brand communication works -- Segmenting and targeting the audience -- Strategic research -- Strategic planning -- Part 3 Practice: Developing Breakthrough Ideas in the Digital Age -- The Creative side -- Promotional writing -- Visual communication -- Part 4 Principle: Media in a World of Change -- Media basics -- Paid media -- Owned, interactive, and earned media -- Media planning and negotiation -- Part 5 Principle: IMC and Total Communication -- Public relations -- Direct response -- Promotions -- The Principles and practice of IMC -- Evaluating IMC effectiveness.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Source of acquisition Fund 164
Vendor C & E Publishing, Inc.
Method of acquisition Purchased
Date of acquisition 06/24/2019
Accession number 77276
Owner NEJ
Purchase price PHP 898.00
Extent copy 1
PO No. 2019-06-482
ICS or PAR No. 2019-1-0390
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Source of acquisition Fund 164
Vendor C & E Publishing, Inc.
Method of acquisition Purchased
Date of acquisition 06/24/2019
Accession number 77277
Owner NEJ
Purchase price PHP 898.00
Extent copy 2
PO No. 2019-06-482
ICS or PAR No. 2019-1-0390
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 2528
Topical term or geographic name entry element Advertising
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 10906
Personal name Mitchell, Nancy
Relator term author
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 5832
Personal name Wells, William
Relator term author
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Public note
    Library of Congress Classification   Room use only Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library Filipiniana Section 06/24/2019 Fund F RUS 898.00   F RUS HF5823 M82 2015 00078361 09/08/2021 c1 09/08/2021 Books 77276
    Library of Congress Classification     Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library Filipiniana Section 06/24/2019 Fund 164 FIL 898.00   FIL HF5823 M82 2015 00078362 09/08/2021 c2 09/08/2021 Books 77277
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