MARC details
000 -LEADER |
fixed length control field |
02664nmm a22003257a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20211115133758.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
211028b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781774075647 (e-book) |
040 ## - CATALOGING SOURCE |
Transcribing agency |
CvSU Main Campus Library |
Description conventions |
rda |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
TX911.3 |
Item number |
K12 2020 |
100 ## - MAIN ENTRY--PERSONAL NAME |
9 (RLIN) |
13141 |
Personal name |
Kalacas, Maria Rellie B. |
Relator term |
author |
245 ## - TITLE STATEMENT |
Title |
Hospitality and tourism marketing : |
Remainder of title |
a global perspective / |
Statement of responsibility, etc. |
by Maria Rellie B. Kalacas. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Oakville, ON : Canada |
Name of publisher, distributor, etc. |
Society Publishing, |
Date of publication, distribution, etc. |
2020 |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 online resource (230, pages) : |
Other physical details |
color illustrations. |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
computer |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
online resource |
500 ## - GENERAL NOTE |
General note |
https://portal.igpublish.com/iglibrary/obj/ARCLER0000757?searchid=1628661028204nK3AAuzG6U~ugnk0BrG6l |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Include bibliographical references and index |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. Hospitality and tourism marketing process -- 2. The marketing environment of the hospitality and tourism sector -- 3. Social media marketing : hospitality and tourism sector -- 4. Consumer behavior : hospitality and tourism market -- 5. Marketing communication and organizational strategy -- 6. Impact of marketing on the hospitality and tourism sector and individual tourists -- 7. Managing the marketing tactics -- 8. The future of hospitality and tourism sector |
520 ## - SUMMARY, ETC. |
Summary, etc. |
Hospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry. It talks about the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed in the book is the role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact of marketing on the hospitality and tourism sector, management of the marketing tactics and the prospects of marketing in the hospitality and tourism sector, so as to provide people with basic understanding of the marketing in this industry. |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Source of acquisition |
Fund 164 |
Vendor |
CE-Logic, Inc. |
Method of acquisition |
Purchased |
Date of acquisition |
March 2, 2021 |
Accession number |
OEBP000152 |
Owner |
P. Roderno |
Purchase price |
PHP 12,068.00<br/> |
PO No. |
2021-03-110 |
Sales Invoice No. |
7813 to 7820 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
1812 |
Topical term or geographic name entry element |
Hospitality industry |
General subdivision |
Marketing |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
1810 |
Topical term or geographic name entry element |
Tourism |
General subdivision |
Marketing |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Electronic File |
<a href="https://portal.igpublish.com/iglibrary/obj/ARCLER0000757?searchid=1628661028204nK3AAuzG6U~ugnk0BrG6l">https://portal.igpublish.com/iglibrary/obj/ARCLER0000757?searchid=1628661028204nK3AAuzG6U~ugnk0BrG6l</a> |
Link text |
Click here to read Full-Text E-Book |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Electronic File |
<a href="https://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform">https://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform</a> |
Link text |
Log-in to the website is required to read this e-book. Click here to request access. |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
Online E-Books |