Hospitality and tourism marketing : (Record no. 34768)

MARC details
000 -LEADER
fixed length control field 02664nmm a22003257a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211115133758.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211028b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781774075647 (e-book)
040 ## - CATALOGING SOURCE
Transcribing agency CvSU Main Campus Library
Description conventions rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number TX911.3
Item number K12 2020
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 13141
Personal name Kalacas, Maria Rellie B.
Relator term author
245 ## - TITLE STATEMENT
Title Hospitality and tourism marketing :
Remainder of title a global perspective /
Statement of responsibility, etc. by Maria Rellie B. Kalacas.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Oakville, ON : Canada
Name of publisher, distributor, etc. Society Publishing,
Date of publication, distribution, etc. 2020
300 ## - PHYSICAL DESCRIPTION
Extent 1 online resource (230, pages) :
Other physical details color illustrations.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term computer
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term online resource
500 ## - GENERAL NOTE
General note https://portal.igpublish.com/iglibrary/obj/ARCLER0000757?searchid=1628661028204nK3AAuzG6U~ugnk0BrG6l
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Include bibliographical references and index
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note 1. Hospitality and tourism marketing process -- 2. The marketing environment of the hospitality and tourism sector -- 3. Social media marketing : hospitality and tourism sector -- 4. Consumer behavior : hospitality and tourism market -- 5. Marketing communication and organizational strategy -- 6. Impact of marketing on the hospitality and tourism sector and individual tourists -- 7. Managing the marketing tactics -- 8. The future of hospitality and tourism sector
520 ## - SUMMARY, ETC.
Summary, etc. Hospitality and Tourism Marketing explains the readers the process of marketing in the hospitality and tourism industry. It talks about the marketing environment of the tourism and hospitality sector and the role of social media marketing in this field. Also discussed in the book is the role of consumer behavior in the hospitality and tourism market, the organizational strategy and marketing communication, the impact of marketing on the hospitality and tourism sector, management of the marketing tactics and the prospects of marketing in the hospitality and tourism sector, so as to provide people with basic understanding of the marketing in this industry.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Source of acquisition Fund 164
Vendor CE-Logic, Inc.
Method of acquisition Purchased
Date of acquisition March 2, 2021
Accession number OEBP000152
Owner P. Roderno
Purchase price PHP 12,068.00<br/>
PO No. 2021-03-110
Sales Invoice No. 7813 to 7820
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 1812
Topical term or geographic name entry element Hospitality industry
General subdivision Marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 1810
Topical term or geographic name entry element Tourism
General subdivision Marketing
856 ## - ELECTRONIC LOCATION AND ACCESS
Electronic File <a href="https://portal.igpublish.com/iglibrary/obj/ARCLER0000757?searchid=1628661028204nK3AAuzG6U~ugnk0BrG6l">https://portal.igpublish.com/iglibrary/obj/ARCLER0000757?searchid=1628661028204nK3AAuzG6U~ugnk0BrG6l</a>
Link text Click here to read Full-Text E-Book
856 ## - ELECTRONIC LOCATION AND ACCESS
Electronic File <a href="https://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform">https://docs.google.com/forms/d/e/1FAIpQLSfSoAj3qM4b_ttQMZLuimqgwkfHDH1NyJ7S4eyjHD7Vr4j7EQ/viewform</a>
Link text Log-in to the website is required to read this e-book. Click here to request access.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Online E-Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Source of acquisition Coded location qualifier Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note Shelving location
    Library of Congress Classification     Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library 03/02/2021 Fund 164 OEBP   OEBP TX911.3 K12 2020 OEBP000152 10/28/2021 10/28/2021 Online E-Books OEBP000152  
    Library of Congress Classification   Room use only Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library 03/02/2021 Fund 164 EB   EB TX911.3 K12 2020 CD0000905 10/28/2021 10/28/2021 Compact Discs CD0000905 Multimedia Section
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