Fundamentals of advertising / (Record no. 34834)
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000 -LEADER | |
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fixed length control field | 01372nam a22002777a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230310062542.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 211122b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789719654797 (pbk.) |
040 ## - CATALOGING SOURCE | |
Transcribing agency | CvSU Main Campus Library |
Description conventions | rda |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5823 |
Item number | M98 2017 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
9 (RLIN) | 14487 |
Personal name | Mutya, Ruby F. Alminar |
Relator term | author |
245 ## - TITLE STATEMENT | |
Title | Fundamentals of advertising / |
Statement of responsibility, etc. | Ruby F. Alminar-Mutya. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Manila : |
Name of publisher, distributor, etc. | Unlimited Books Library Services & Publishing, Inc., |
Date of publication, distribution, etc. | c2017 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | iv, 217 pages : |
Other physical details | illustrations ; |
Dimensions | 26 cm |
336 ## - CONTENT TYPE | |
Source | rdacontent |
Content type term | text |
337 ## - MEDIA TYPE | |
Source | rdamedia |
Media type term | unmediated |
338 ## - CARRIER TYPE | |
Source | rdacarrier |
Carrier type term | volume |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Introduction to advertising -- The advertising media: Broadcast -- The advertising media: Print -- The advertising media: Out of home and direct response -- Other elements of the marketing communications: Promotional mix -- Effective advertising and its legal environment -- The emerging interactive media.<br/> |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE | |
Source of acquisition | Fund 164 |
Vendor | BookQuick Marketing |
Method of acquisition | Purchased |
Date of acquisition | 10/31/2019 |
Accession number | 78052 |
Owner | NEJ |
Purchase price | PHP 765.00 |
PO No. | 2019-10-818 |
ICS or PAR No. | 2019-1-0678 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising |
9 (RLIN) | 2528 |
856 ## - ELECTRONIC LOCATION AND ACCESS | |
Electronic File | <a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=d32618168e758373d9f83c05fa84bb4c">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=d32618168e758373d9f83c05fa84bb4c</a> |
Link text | Click here to view the table of contents |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Library of Congress Classification |
Koha item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Coded location qualifier | Cost, normal purchase price | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Library of Congress Classification | Room use only | Non-fiction | Ladislao N. Diwa Memorial Library | Ladislao N. Diwa Memorial Library | Filipiniana Section | 10/31/2019 | Fund 164 | FIL | 765.00 | F RUS HF5823 M98 2017 | 00078999 | 11/22/2021 | 11/22/2021 | Books | 78052 |