Fundamentals of advertising / (Record no. 34834)

MARC details
000 -LEADER
fixed length control field 01372nam a22002777a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230310062542.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 211122b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789719654797 (pbk.)
040 ## - CATALOGING SOURCE
Transcribing agency CvSU Main Campus Library
Description conventions rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number M98 2017
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 14487
Personal name Mutya, Ruby F. Alminar
Relator term author
245 ## - TITLE STATEMENT
Title Fundamentals of advertising /
Statement of responsibility, etc. Ruby F. Alminar-Mutya.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Manila :
Name of publisher, distributor, etc. Unlimited Books Library Services & Publishing, Inc.,
Date of publication, distribution, etc. c2017
300 ## - PHYSICAL DESCRIPTION
Extent iv, 217 pages :
Other physical details illustrations ;
Dimensions 26 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction to advertising -- The advertising media: Broadcast -- The advertising media: Print -- The advertising media: Out of home and direct response -- Other elements of the marketing communications: Promotional mix -- Effective advertising and its legal environment -- The emerging interactive media.<br/>
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Source of acquisition Fund 164
Vendor BookQuick Marketing
Method of acquisition Purchased
Date of acquisition 10/31/2019
Accession number 78052
Owner NEJ
Purchase price PHP 765.00
PO No. 2019-10-818
ICS or PAR No. 2019-1-0678
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
9 (RLIN) 2528
856 ## - ELECTRONIC LOCATION AND ACCESS
Electronic File <a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=d32618168e758373d9f83c05fa84bb4c">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=d32618168e758373d9f83c05fa84bb4c</a>
Link text Click here to view the table of contents
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Full call number Barcode Date last seen Price effective from Koha item type Public note
    Library of Congress Classification   Room use only Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library Filipiniana Section 10/31/2019 Fund 164 FIL 765.00 F RUS HF5823 M98 2017 00078999 11/22/2021 11/22/2021 Books 78052
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