MARC details
000 -LEADER |
fixed length control field |
02802nam a22003257a 4500 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
OSt |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20220207104119.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
220207b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789671463604 |
040 ## - CATALOGING SOURCE |
Transcribing agency |
CvSU Main Campus Library |
Description conventions |
rda |
041 ## - LANGUAGE CODE |
Language code of text/sound track or separate title |
eng |
050 ## - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.13 |
Item number |
K12 2017 |
100 ## - MAIN ENTRY--PERSONAL NAME |
9 (RLIN) |
18056 |
Personal name |
Kamarulzaman, Yusniza |
Relator term |
author |
245 ## - TITLE STATEMENT |
Title |
Marketing management / |
Statement of responsibility, etc. |
Yusniza Kamarulzaman, Nor Khalidah Abu. |
250 ## - EDITION STATEMENT |
Edition statement |
First edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Malaysia : |
Name of publisher, distributor, etc. |
Oxford University Press, |
Date of publication, distribution, etc. |
2017. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xi, 443 pages : |
Other physical details |
illustrations ; |
Dimensions |
25 cm |
336 ## - CONTENT TYPE |
Source |
rdacontent |
Content type term |
text |
337 ## - MEDIA TYPE |
Source |
rdamedia |
Media type term |
unmediated |
338 ## - CARRIER TYPE |
Source |
rdacarrier |
Carrier type term |
volume |
490 ## - SERIES STATEMENT |
Series statement |
Oxford revision series |
500 ## - GENERAL NOTE |
General note |
Includes index. |
505 ## - FORMATTED CONTENTS NOTE |
Formatted contents note |
Defining marketing management -- Developing marketing strategies and plans -- Marketing information systems and environmental analysis -- Marketing research and forecasting demand -- Consumer market analysis -- Business market analysis -- Competitor analysis -- Market segmentation, targeting and positioning -- Product strategy -- New product development -- Services management -- Pricing strategy -- Distribution channel strategy -- Integrated marketing communications strategy -- Global marketing -- Relationship marketing and customer -- Relationship management -- Marketing ethics. |
520 ## - SUMMARY, ETC. |
Summary, etc. |
"The Oxford Revision Series: Marketing Management is ideal for students preparing for examinations. It summarizes key concepts and practices of marketing management which are essential to understanding this important subject. This book provides a succinct exposition of all the main topics in marketing management, and is divided into four parts: understanding marketing management, analyzing marketing opportunities, managing the marketing mix, and managing current issues. The chapters on services management, global marketing and marketing ethics reflect the latest developments in the field.<br/><br/>Key Features: Designed in line with the undergraduate syllabus of marketing management. Wide topic coverage suitable for quick revision of marketing management. Provides case studies and current examples from Malaysia and across the globe. Includes discussion questions and answer guides in every chapter for better grasp of topics. Highlights important concepts using suitable charts, tables and figures for quick review and recall."--Back cover. |
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
Source of acquisition |
Fund 164 |
Vendor |
Great Books Trading |
Method of acquisition |
Purchased |
Date of acquisition |
09/10/2019 |
Accession number |
77707 |
Owner |
NEJ |
Purchase price |
PHP 3,068.10 |
PO No. |
2019-08-621 |
ICS or PAR No. |
2019-1-0508 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
9 (RLIN) |
366 |
Topical term or geographic name entry element |
Marketing |
General subdivision |
Management |
700 ## - ADDED ENTRY--PERSONAL NAME |
9 (RLIN) |
18060 |
Personal name |
Abu, Nor Khalidah |
Relator term |
author |
856 ## - ELECTRONIC LOCATION AND ACCESS |
Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=44c398f14b827428418850afff94e8ce">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=44c398f14b827428418850afff94e8ce</a> |
Link text |
Click here to view the table of contents |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Library of Congress Classification |
Koha item type |
Books |