Marketing management / (Record no. 37122)

MARC details
000 -LEADER
fixed length control field 02802nam a22003257a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220207104119.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220207b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789671463604
040 ## - CATALOGING SOURCE
Transcribing agency CvSU Main Campus Library
Description conventions rda
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number K12 2017
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 18056
Personal name Kamarulzaman, Yusniza
Relator term author
245 ## - TITLE STATEMENT
Title Marketing management /
Statement of responsibility, etc. Yusniza Kamarulzaman, Nor Khalidah Abu.
250 ## - EDITION STATEMENT
Edition statement First edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Malaysia :
Name of publisher, distributor, etc. Oxford University Press,
Date of publication, distribution, etc. 2017.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 443 pages :
Other physical details illustrations ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
490 ## - SERIES STATEMENT
Series statement Oxford revision series
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Defining marketing management -- Developing marketing strategies and plans -- Marketing information systems and environmental analysis -- Marketing research and forecasting demand -- Consumer market analysis -- Business market analysis -- Competitor analysis -- Market segmentation, targeting and positioning -- Product strategy -- New product development -- Services management -- Pricing strategy -- Distribution channel strategy -- Integrated marketing communications strategy -- Global marketing -- Relationship marketing and customer -- Relationship management -- Marketing ethics.
520 ## - SUMMARY, ETC.
Summary, etc. "The Oxford Revision Series: Marketing Management is ideal for students preparing for examinations. It summarizes key concepts and practices of marketing management which are essential to understanding this important subject. This book provides a succinct exposition of all the main topics in marketing management, and is divided into four parts: understanding marketing management, analyzing marketing opportunities, managing the marketing mix, and managing current issues. The chapters on services management, global marketing and marketing ethics reflect the latest developments in the field.<br/><br/>Key Features: Designed in line with the undergraduate syllabus of marketing management. Wide topic coverage suitable for quick revision of marketing management. Provides case studies and current examples from Malaysia and across the globe. Includes discussion questions and answer guides in every chapter for better grasp of topics. Highlights important concepts using suitable charts, tables and figures for quick review and recall."--Back cover.
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Source of acquisition Fund 164
Vendor Great Books Trading
Method of acquisition Purchased
Date of acquisition 09/10/2019
Accession number 77707
Owner NEJ
Purchase price PHP 3,068.10
PO No. 2019-08-621
ICS or PAR No. 2019-1-0508
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
9 (RLIN) 366
Topical term or geographic name entry element Marketing
General subdivision Management
700 ## - ADDED ENTRY--PERSONAL NAME
9 (RLIN) 18060
Personal name Abu, Nor Khalidah
Relator term author
856 ## - ELECTRONIC LOCATION AND ACCESS
Electronic File <a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=44c398f14b827428418850afff94e8ce">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=44c398f14b827428418850afff94e8ce</a>
Link text Click here to view the table of contents
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type Public note
    Library of Congress Classification   Room use only Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library Reserve Section 09/10/2019 Fund 164 RUS 3068.10   RUS HF5415.13 K12 2017 00079828 02/07/2022 http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=44c398f14b827428418850afff94e8ce 02/07/2022 Books 77707
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