MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03591nam a2200349 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230310062543.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
220504b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
R61 2019 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
22966 |
| Personal name |
Rodaje, Queenielyn I. |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Advertising techniques and exposure to viral commercials and the buying behavior of selected housewives in Brgy. San Agustin, Trece Martires City, Cavite / |
| Statement of responsibility, etc. |
by Queenielyn I. Rodaje and Kristenz Ann B. Pegenia. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 61 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Thesis (Bachelor of Arts in Journalism) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| College and Department |
College of Arts and Sciences (CAS), Department of Languages and Mass Communication |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
PEGENIA, KRISTENZ ANN B. and RODAJE, QUEENIELYN I. Advertising Techniques and Exposure to Viral Commercials and the Buying Behavior of Selected Housewives in Brgy. San Agustin, Trece Martires City, Cavite. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. June 2019. Adviser: Prof. Ruby A. Manaig.<br/><br/>This study was conducted in Barangay San Agustin, Trece Martires City, Cavite. Barangay San Agustin. The general purpose of the study was to analyze and determine the exposure and buying behavior of selected housewives as well as the advertising techniques used in viral commercials.<br/><br/>Specifically, the study aimed to determine the level of exposure of selected housewives on viral commercials, determine the advertising techniques used on viral commercials as perceived by the selected housewives, determine the buying behavior of participants towards products or services in the viral commercials and determine the relationship between the advertising techniques to the buying behavior of selected housewives.<br/><br/>The main participants of the study were 140 housewives of Barangay San Agustin who were chosen purposively. Descriptive method of research with quantitative approach was used to gather data. Survey questionnaires were given to the housewives of Barangay San Agustin.<br/><br/>Results showed that participants had high exposure to viral commercials and they often saw the advertisement of Jollibee.<br/><br/>Results showed that the advertising techniques used on viral commercials were repetition, claims, association, bandwagon and promotion. These types of advertising techniques were appealing to the participants.<br/><br/>Results also showed that the buying behavior of the participants towards products or services in the viral commercials was effective.<br/><br/>Further, results also revealed that there was a significant relationship between the advertising techniques used on viral commercials and the buying behavior of the selected housewives in Barangay San Agustin, Trece Martires City, Cavite.<br/><br/><br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
07/04/2019 |
| Accession number |
T-8192 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 9 (RLIN) |
2528 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
1395 |
| Topical term or geographic name entry element |
Online journalism |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| 9 (RLIN) |
9002 |
| Topical term or geographic name entry element |
Broadcast advertising |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| 9 (RLIN) |
2381 |
| Course or Program |
Bachelor of Arts in Journalism |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
22967 |
| Personal name |
Pegenia, Kristenz Ann B. |
| Relator term |
author |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
9076 |
| Personal name |
Manaig, Ruby A. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=0354fdb9f3a9d545652baf0418ead174">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=0354fdb9f3a9d545652baf0418ead174</a> |
| Link text |
Click here to view abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
