MARC details
| 000 -LEADER |
|---|
| fixed length control field |
04316nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230310062533.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
070517s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
P19 2006 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Panganiban, Janneth P. |
| 9 (RLIN) |
10750 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
The World wide web as an advertising medium of firms in Cavite / |
| Statement of responsibility, etc. |
by Janneth P. Panganiban. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite, |
| Date of publication, distribution, etc. |
2006. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 37 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
|---|
| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Thesis (B.S.B.M.--Marketing) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| College and Department |
College of Arts and Science (CAS) |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
PANGANIBAN, JANNETH PAGKALIWANGAN. The World Wide Web as an Advertising<br/>Medium of Firms in Cavite. B.S. Thesis. Bachelor of Science in Business Management, major in<br/>Marketing. Cavie State University, Indang, Cavite. April 2006.Adviser: Dr. Luzviminda A Rodrin.<br/>The study was conducted utilizing 51 firms in Cavite. The study aimed to describe the profile of<br/>firms engaged in web advertising in Cavite, determine the forms of web advertising used by the firms,<br/>determine the characteristics of web advertising used by the firms in Cavite, determine the cost incurred<br/>by the firms in web advertising, determine the effect of web advertising to the number of customers and<br/>sale, and determine the problems encountered in web advertising.<br/>The data that were used in the analysis came from primary as well as secondary sources.<br/>Descriptive statistical tools were used in analyzing the data gathered and were presented and analyzed<br/>through the use of frequency count, mean, range, percentage and ranking.<br/>Majority of the firms engaged in web advertising were corporate forms of business and in<br/>existence for 1 to 15 years. Also, majority of the firms were Filipino owned and 80 percent of the firms<br/>engaged in web advertising had 100 percent Filipino owned equity. Forty-eight percent of the firms used<br/>web advertising for 1 to 3 years and 33 percent used web advertising for 4 to 6 years.<br/>Advertising, customer support, technical assistance, and recognition were the most frequently<br/>cited objectives of the company for establishing and maintaining website. Aside from website, 73 percent<br/>of the firms used paid links, banner ads and target ads as web advertisements.<br/>Majority of the characteristics of the banner ads, paid links and target ads used by the firms was<br/>created by their own Management Information System.<br/>Exposure model or flat fee model is the most common method used in pricing the web placement<br/>with 85 percent of the firms. Sixty one of the firms spent PhP4,000 to PhP 13, 199 in maintaining website<br/>annually and also 61 percent of the firms spent PhP5,000 to P18, 999 in web advertisement in the year<br/>2005. The 36 percent of the firms revealed that they spent 9 to 14 percent of promotional budget for web<br/>advertising.<br/>Ninety-two percent of each of the firms revealed that there was an increase in the number of<br/>customers and in sales due to web advertising.<br/>The firms of 14 towns of Cavite have set up Web sites - cyberspace locations for net surfers to<br/>land on, visit, explore, and with which they can interact. The Web's potential as an advertising medium is<br/>the basis of this study. And as they established and maintained web advertising 92 percent of each of the<br/>firms revealed that there was an increase in the number of customers and in sales.<br/>Nine common problems were encountered by firms in Web advertising. The number one problem<br/>mentioned by the respondents in Web advertising was hard to update company address and telephone<br/>numbers when Internet connection or telephone number of the company was changed. |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
07/18/2007 |
| Accession number |
T-3419 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
World wide web. |
| 9 (RLIN) |
2528 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
2411 |
| Personal name |
Rodrin, Luzviminda A. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=16b8a56bebe9407ec3aff34326605716">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=16b8a56bebe9407ec3aff34326605716</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
