MARC details
| 000 -LEADER |
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04081nam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20231214140955.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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051221s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.802 |
| Item number |
D71 2012 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Doneza, Hannah A. |
| Relator term |
author |
| 9 (RLIN) |
40929 |
| 245 10 - TITLE STATEMENT |
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| Title |
Effectiveness of internal and external marketing strategies of Dental Clinics in selected towns of Cavite / |
| Statement of responsibility, etc. |
by Hannah A. Doneza. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2012. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
50 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Theses (Bachelor of Science in Business Management Major in Marketing Management) Cavite State University. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Economics, Management and Developmental Studies (CEMDS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
DONEZA, HANNAH A. Effectiveness of Internal and External Marketing Strategies of Dental Clinics in Selected Towns of Cavite. Undergraduate Thesis. Bachelor of Science in Business Management major in Marketing Management, Cavite State University, Indang, Cavite. October 2012. Adviser: Dr. Florindo C. Ilagan. <br/>The study was conducted to determine the effectiveness of internal and external marketing strategies of dental clinics in selected towns of Cavite. Specifically, the study aimed to describe the characteristics of the dental clinics in terms of years in operation, number of personnel and size in terms of floor area; identify the internal and external marketing strategies of dental clinics; determine the level of effectiveness of internal and external marketing strategies in terms of repeat service, patient referrals and number of clients; identify the preferred strategy of dental practitioners; examine the relationship between characteristics of clinics and the marketing strategies; and examine the relationship between characteristics of dental clinics and effectiveness of its internal and external marketing strategies; The study was conducted in selected towns of Cavite namely, Bacoor, Cavite City, Dasmarinas City, General Trias, Imus City, Kawit, Naic, Noveleta, Rosario, Tanza and Trece Martires City. The respondents of the study were the dental practitioners who run a private dental clinic with a total population of 70. Random sampling was used to identify the respondents by their towns. Seventy dental clinics participated in the study. Most of the dental clinics have been operating for five years and below (36%); with only one employee (44%); and a clinic size of 25 square-meters and below. Majority of the dental clinics were not accredited by the Health Maintenance Organization (71%). <br/><br/>Level of effectiveness of internal and external marketing strategies was measured in terms of repeat service, patient referrals and number of patients. Results indicated that the effectiveness of internal and external marketing strategies were high in terms of repeat service, patient referrals and number of patients. It was revealed that dental clinics preferred the internal marketing strategies compared to external marketing strategies. Spearman Rank Correlation was used to test the association of the characteristics of the dental clinics to the marketing strategies and also to the characteristics of dental clinics and effectiveness of its internal and external marketing strategies. The results found out that the internal marketing strategies had a relationship with the years of operation of the dental clinics. <br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
8-4-2020 |
| Accession number |
T-4862 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| 9 (RLIN) |
366 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Sales management |
| 9 (RLIN) |
4745 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1343 |
| Course or Program |
Bachelor of Science in Business Management |
| Major |
Marketing Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Ilagan, Florindo C. |
| 9 (RLIN) |
5501 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=12e205cae01bfb42565c93d8375d9b66">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=12e205cae01bfb42565c93d8375d9b66</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
