MARC details
| 000 -LEADER |
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| fixed length control field |
03793nam a2200325 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230310062534.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
051221s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
659.14 |
| Item number |
M27 2012 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Mojica, Abigail A. |
| Relator term |
author |
| 9 (RLIN) |
17267 |
| 245 10 - TITLE STATEMENT |
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| Title |
Level to exposure to and perception on indecency in prints ads with women in bikinis of selected Teenagers of Capitol hills executive subdivision, Trece Matires City / |
| Statement of responsibility, etc. |
by Abigail A. Mojica. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Indang, Cavite : |
| Date of publication, distribution, etc. |
2012. |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
xii, 52 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
28 cm. |
| 336 ## - CONTENT TYPE |
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| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
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| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis ( BA Mass Communication ) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
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| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
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| College and Department |
College of Arts and Science (CAS) |
| 520 3# - SUMMARY, ETC. |
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| Summary, etc. |
MOJICA, ABIGAIL A. Level of Exposure to and Perception on Indecency in Print Ads with Women in Bikinis of Selected Teenagers of Capitol Hills Executive Subdivision, Trece Martires City. Undergraduate Thesis. Bachelor of Arts in Mass Communication Major in Journalism. Cavite State University. April 2012. Adviser: Ms. Ruby A. Manaig.<br/>The study investigated the relationship of level of exposure and the perception on indecency in print advertisements with women in bikinis by selected teenagers of Capitol Hills Executive Subdivision, Trece Martires City.<br/>The study aimed to identify in which print medium the selected teenagers commonly see print advertisements with women in bikinis; identify the products' advertisements showing women in bikinis in print that the respondents are exposed to; determine the level of exposure of selected teenagers to print advertisements with women in bikinis; ascertain the indicators of indecency in different products' advertisements; determine the perception of teenagers on women in bikinis in promoting products as an act of indecency; and determine the significant relationship between the level of exposure and the perception on indecency of selected teenagers to women in bikinis in print ads.<br/>Using the descriptive survey method, 100 selected teenagers, ranging from 13 to<br/>19 years old, from Capitol Hills Executive Subdivision were asked to answer the validated questionnaires where data was gathered. The respondents were determined through the quota sampling.<br/>Based on the data gathered, which was treated statistically, the researcher found out that magazines are the most commonly used print medium of the respondents. They were often exposed to print advertisements with women in bikinis, like San Mig Light.<br/>Aside from that, according to the chosen respondents, sexual exploitation in print advertisements was indicated as it shows vulgarity. The respondents understood every print advertisement with women in bikinis and their over-all perception, based on the mean, lies in the "Average" area which implies that the respondents have different perception on the study.<br/>The study also revealed that there is significant relationship between the level of exposure and the perception on indecency in print advertisements with women in bikinis which implied that the higher the level of exposure, the higher the perception on indecency, and vice versa.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
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| Method of acquisition |
Submitted copy to the University Library. |
| Date of acquisition |
07-31-2013 |
| Accession number |
T-5225 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Advertising |
| 9 (RLIN) |
2528 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Commercial art |
| 9 (RLIN) |
5308 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
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| 9 (RLIN) |
1347 |
| Course or Program |
Bachelor of Arts in Mass Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Manaig, Ruby A. |
| 9 (RLIN) |
9076 |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
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| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=bcde6e4c567ed34d584b141fa6755289">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=bcde6e4c567ed34d584b141fa6755289</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
