MARC details
| 000 -LEADER |
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| fixed length control field |
03117nam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20230310062534.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
150701s19uu xx 00 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
CvSU Main Campus Library |
| 041 0# - LANGUAGE CODE |
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| Language code of text/sound track or separate title |
eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
As6 2015 |
| 100 #0 - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Aspuria, Misty Zyra M. |
| 9 (RLIN) |
16685 |
| Relator term |
author |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Design of materials to advertise Aguinaldo Blend Coffee of Cavite State University / |
| Statement of responsibility, etc. |
by Misty Zyra M. Aspuria. |
| 260 0# - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Indang, Cavite: |
| Name of publisher, distributor, etc. |
Cavite State University- Main Campus, |
| Date of publication, distribution, etc. |
2015. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
vi, 52 pages : |
| Dimensions |
28 cm. |
| Other physical details |
illustrations ; |
| 336 ## - CONTENT TYPE |
|---|
| Source |
rdacontent |
| Content type term |
text |
| 337 ## - MEDIA TYPE |
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| Source |
rdamedia |
| Media type term |
unmediated |
| 338 ## - CARRIER TYPE |
|---|
| Source |
rdacarrier |
| Carrier type term |
volume |
| 500 ## - GENERAL NOTE |
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| General note |
Thesis ( BS Mass Communication ) Cavite State University |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references. |
| 508 ## - CREATION/PRODUCTION CREDITS NOTE |
|---|
| College and Department |
College of Arts and Science (CAS) |
| 520 3# - SUMMARY, ETC. |
|---|
| Summary, etc. |
ASPURIA, MISTY ZYRA M. Design Materials to Advertise Aguinaldo Blend Coffee of Cavite State University. Undergraduate Thesis. Bachelor of Arts in Mass Communication Cavite State University, Indang, Cavite. April 2015. Adviser: Prof. Lisette D. Mendoza. <br/>This study was conducted to determine the perception of selected coffee drinkers on the content and presentation of designed materials to advertise Aguinaldo Blend coffee of Cavite State University. Specifically, it aimed to design materials to advertise Aguinaldo Blend coffee, deterrnine the perception of selected coffee drinkers in Poblacion I, Indang, Cavite on the -designed materials based on content and presentation and determine the most preferred proposed &signed materials such as tarpaulin, sticker, and triangular ad to advertise Aguinaldo Blend coffee of Cavite State University. The study utilized the descriptive method of research. Survey questionnaire was used to gather data in this study. Convenience sampling technique was used to select the the 176 coffee drinkers of Poblacion I, Indang, Cavite. Mean and standard deviation were used in the data gathering. The findings show that majority of respondents strongly agreed with the content and presentation of designed materials in advertising Aguinaldo Blend coffee and the most preferred material is triangular ad, followed by tarpaulin and lastly is sticker. The researcher was able to design materials such as tarpaulin, sticker, and triangular ad to advertise Aguinaldo Blend coffee. Selected coffee drinkers from Poblacion I, strongly agreed with the content and presentation of the designed materials; and based on the perception of the participants, the most preferred designed material to advertise Aguinaldo Blend coffee of Cavite State University is triangular ad, followed by tarpaulin, lastly is sticker.<br/> |
| 541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE |
|---|
| Method of acquisition |
Submitted to the University Library |
| Date of acquisition |
05/14/2015 |
| Accession number |
T-5671 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Advertising |
| 9 (RLIN) |
2528 |
| 690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN) |
|---|
| 9 (RLIN) |
1347 |
| Course or Program |
Bachelor of Arts in Mass Communication |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| 9 (RLIN) |
3075 |
| Personal name |
Mendoza, Lisette D. |
| Relator term |
adviser |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Electronic File |
<a href="http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=374b47b05b4831493d108942439b8c07">http://library.cvsu.edu.ph/cgi-bin/koha/opac-retrieve-file.pl?id=374b47b05b4831493d108942439b8c07</a> |
| Link text |
Click here to view thesis abstract and table of contents |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Theses / Manuscripts |
