Effectiveness of broadcast journalist product endorsers as perceived by selected housewives in Agus-os, Indang, Cavite / (Record no. 99)

MARC details
000 -LEADER
fixed length control field 01130nam a2200289 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20210803090805.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 051221s19uu xx 00 eng d
040 ## - CATALOGING SOURCE
Transcribing agency CvSU Main Campus Library
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.14
Item number Um2 2012
100 10 - MAIN ENTRY--PERSONAL NAME
Personal name Umel, Sarah Jane M.
Relator term author
245 10 - TITLE STATEMENT
Title Effectiveness of broadcast journalist product endorsers as perceived by selected housewives in Agus-os, Indang, Cavite /
Statement of responsibility, etc. by Sarah Jane M. Umel.
260 0# - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Indang, Cavite:
Name of publisher, distributor, etc. Cavite State University- Main Campus,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xi, 74 pages :
Other physical details illustrations ;
Dimensions 28 cm.
336 ## - CONTENT TYPE
Source rdacontent
Content type term text
337 ## - MEDIA TYPE
Source rdamedia
Media type term unmediated
338 ## - CARRIER TYPE
Source rdacarrier
Carrier type term volume
500 ## - GENERAL NOTE
General note Theses (BA Mass Communication--Journalism) Cavite State University.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references.
508 ## - CREATION/PRODUCTION CREDITS NOTE
College and Department College of Arts and Sciences, Department of Social Sciences (CAS)
541 ## - IMMEDIATE SOURCE OF ACQUISITION NOTE
Method of acquisition Submitted to the University Library
Date of acquisition
Accession number T-4856
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Broadcast advertising
9 (RLIN) 9002
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Journalism
9 (RLIN) 1388
690 ## - LOCAL SUBJECT ADDED ENTRY--TOPICAL TERM (OCLC, RLIN)
9 (RLIN) 1347
Course or Program Bachelor of Arts in Mass Communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Theses / Manuscripts
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Coded location qualifier Inventory number Total Renewals Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification   Room use only Non-fiction Ladislao N. Diwa Memorial Library Ladislao N. Diwa Memorial Library Theses Section 08/04/2020 Submitted copy to the University Library THESIS/SP 600 2012 659.14 Um2 2012 00000099 08/04/2020 08/04/2020 Theses / Manuscripts T-4856
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