Advertising plan for the online CvSU radio as a medium of information dissemination / by Raizel Ann S. Caro and Clarisse Thell C. pareja.Material type: TextLanguage: English Publication details: Indang, Cavite : 2016. Cavite State University- Main Campus,Description: xvi, 121 pages : 28 cm. illustrationsContent type:
- 659.1 C22 2016
- College of Arts and Science (CAS)
|Item type||Current library||Collection||Call number||Materials specified||URL||Status||Notes||Date due||Barcode|
|Theses / Manuscripts||Ladislao N. Diwa Memorial Library Theses Section||Non-fiction||659.1 C22 2016 (Browse shelf(Opens below))||Link to resource||Available||T-6210||00010191|
Thesis (AB Journalism) Cavite State University
Includes bibliographical references.
College of Arts and Science (CAS)
CARO, RAIZEL, ANN S. and PAR1EJA, CLAARIISSE METAL C. Advertising Nan for Online CvSU Radio as Medium of Information Dissemination. Undergraduate Thesis. Bachelor of Arts in Journalism. Cavite State University, Indang, Cavite. April 2016. Adviser: Ms. Angenelle Anne T. Ambion.
The study was to conducted to advertise online CvSU radio as medium of information dissemination Specifically, it aimed to (1) identify the advertising strategy that can increase the awareness of the audience on online CvSU radio in teens of media platforms and advertising technique, (2) identify the messages to include in the advertisinti, strategy to promote online CvSU radio as a medium of information dissemination, and (3) determine the response of the target audience to the formulated advertising plan. The study was conducted at Cavite State University-Main Campus Indang, Cavite from June 2015 to February 2016. The researchers used qualitative and quantitative approach under descriptive method. The researchers came up with a total of 400 participants from the different colleges in the university which was derived from the Slovin's formula and stratified random sampling techniques. The questionnaire was divided into three parts: pre-survey questionnaire that measured the level exposure and awareness of the students on the different media platforms, advertising technique and messages followed by an interview guide questions administered to online CvSU radio representative. The post-survey questionnaire served as the researchers' guide to evaluate how effective the advertising materials were.
Furthermore, the results of the study revealed that tarpulin, poster and online (social media) were the most preferred media platforms of the target audience. Also, Lifestyle was the top advertising technique that could capture their attention while academic concerns ranked as first on the messages the students want to be informed of Moreover, the post-survey questionnaire shown that advertising plan made them curious of what online CvSU radio is all about. Based on the advertising plan formulated by the researchers, the advertising materials were strongly effective to promote online CvSU radio as medium of information dissemination.
Submitted copy to the University Library. 02/14/2017 T-6210